What an incredible 2022 for MYLE. We as a company have experienced incredible highs back to back that have moved our brand forward globally and we are so thankful for the support of our industry in helping us pave the way.
Here’s a wrap up of all the highlights that MYLE experienced in 2022.
Vapouround Awards: Industry Leader Award
The 7th annual Vapouround Global Awards is a celebration of the incredible brands, products and innovators that truly deserve praise for their achievements of the past year. MYLE was recognized and awarded the illustrious Industry Leader Award and accepted the award in person. Our Co-Founder and CEO Ariel Gorelik had this to say about the recognition;
“MYLE is honored to be considered an industry leader in a business that is highly competitive and prides itself on innovation and change. From day one, my goal in creating MYLE was to create a safe alternative to combustible cigarettes and this award represents everything I have worked for over the past 7 years in honor of my mother who passed away from lung cancer.”
Middle East & North Africa (MENA) Awards: Best Brand Award
The Middle East & North Africa (MENA) awards recognized MYLE In the competitive Industry Awards category, MYLE winning Best Brand. This award came closely on the heels of the Industry Leader award win in Dubai. Our Co-Founder and CEO Ariel Gorelik had this to say about the humbling experience and win:
“To say I am blown away at how the industry has embraced our success as a global brand and leader in the vape industry is not only humbling but sets the bar high for us as a company. We pride ourselves on our investment in R&D and ensuring MYLE develops safe and effective vape products that can be enjoyed globally.”
C Store Decisions “Hot New Products of 2022” Awards: Tobacco Vape Category GOLD & BRONZE
The Hot New Products of 2022 is a products based one-of-a-kind contest with the winners determined by the US retail community. Winners were evaluated by retailers utilizing a point system that included innovation, packaging, likeliness to carry or implement in stores and more. MYLE received top placement for the Micro and Drip disposable devices in the competitive Tobacco Vape category. Our Co-Founder and CEO Ariel Gorelik had this to say about the win:
“MYLE is humbled that the retail community in the US market values our innovative approach to R&D. We strive to stay ahead of the curve in terms of device features, value and vape experience and this recognition by our retail peers is highly valued.”
MYLE’s Global Expansion: UAE & Dubai
In the early fall of 2022, MYLE announced the opening of an office and warehouse facility in Dubai to service one of our most loyal and dedicated markets, the UAE & the Middle East.
Since its conception in 2015, MYLE has been embraced by the UAE community, and over the years, this market has been one of our strongest markets in terms of loyalty and market share. The dedicated customer base helped build MYLE into a global leader and strategically, this move positions us in a market with boots on the ground and allows us to be hands on in a market that only continues to grow.
“This move has been in the works for some time and we could not be happier to announce this opening. We have been operating from afar for too long, traveling back and forth from the USA multiple times a year, and it has become critical to the growth of our business that we made a serious move to building a major operations center in the UAE.” claims Ariel Gorelik, Co-Founder and Chief Executive Officer.
New Trade Shows & Market Coverage: Africa, Indonesia & the EU
MYLE attended two new trade shows in territories we are looking to place in our Top 10 markets globally – Indonesia and South Africa. Our goal was to debut vape products that would fit the consumer profile in these markets and to meet new distributors and wholesalers that will help us capture market share in these desired markets as long term partners. These shows allowed us to open up new territories that have been previously untapped.
Adding to this, MYLE has taken steps to have our products registered throughout Europe so we can make deep inroads into the European Union in the coming months.
Finally, MYLE has been aggressively hiring sales representatives in key markets across the globe and we now have sales teams working on behalf of MYLE to expand our product offerings across these markets. MYLE is working hard to create a deep infrastructure in retail environments to solidify customer loyalty, distribution and market share in 2023.
What an absolute epic year 2022 has been and we look forward to an even brighter 2023. Coming soon, a sneak peek into the coming months and what MYLE has in store globally.