Industry News

Success! World Tobacco Show Middle East

World Tobacco Show Middle East

Our first visit to the World Tobacco Show Middle East in Dubai was a resounding success!

MYLE was one of 3 vape companies attending this illustrious show and was the premiere globally recognized vape brand leading the pack.

We had the opportunity to meet with a tobacco and shisha community that has been largely left untapped by the vape community and were surprised by how little this community knew about vaping and the benefits of this industry to a hot market like Dubai and the middle east.

The enthusiasm the MYLE team was met with from the tobacco industry went beyond expectations and we had the chance to educate buyers, allow them to sample and try vape products – in some cases for the first time, and from those positive interactions made new global distribution partnerships that will allow us deep penetration into the Middle East and Eastern Europe.

The show (and relationships created) was so successful that MYLE will attend The World Tobacco Show Bulgaria in May and The World Tobacco Show Dubai next year in December.

See you in Bulgaria!

Team MYLE