MYLE was at the illustrious World Vape Show London last week and despite the sudden entry restrictions the UK government put on travel into the country, we had a great show….but how could we not? It’s LONDON! The capital of culture in the EU, the maven of all things trendy and fun, and when London embraces you as a brand, there is cause for celebration.
We felt the love London!
We attended with an open mind to what we would encounter with our retail partners, new retail relationships we wanted to develop and distributors we wanted to meet in this influential city and based on constructive feedback, we had to pivot our pricing strategy in order to be competitive in this market and fit into the UK customer preferences for vaping products.
It also seems our reputation precedes us as we were a well known brand with London retailers and the introduction of two new products specifically developed for this market were very well received. Our new Micro Disposable and Meta Pod System allowed us to debut two new products that put us ahead of our competition in a highly competitive market.
The MYLE team also had the opportunity to to attend an industry only event that allowed us to become familiar with new distribution channels, distributors and retailers alike and we thank you for that opportunity.
We will see you again soon London….up next for MYLE – the Tobacco Plus Expo, Jan 26 – 28th in Las Vegas.
See you there!
Team MYLE