We See You Jakarta…and What A Vision You Are!
It was MYLE’s first visit to Indonesia and even after the taxing 22 hour journey to get to this part of the world, we were really excited to attend the IECIE 2022 show and represent the US vape market. Keep in mind we were the only US brand attending and Jakarta, you did not disappoint! The party vibe, good energy and fast paced show calendar at the show really drove the business along and the good mood of everyone attending and showing was infectious.
MYLE was looking to develop key distributor and wholesale relationships at this show to gain traction in the Indonesian market and based on the amount of traffic we had in our booth, that goal was surpassed. We expect to aggressively infiltrate this market over the coming year with the hopes of placing it in the top 10 markets on the global MYLE roster.
We also found the cultural experience was also unlike anything we had experienced to date and the differences in the market from what we were used to were marked. Notably, the dollar went a long way in our experience and this benefited our new retail partners in ways we could not have anticipated pre show.
The products that seemed to take a life of their own in this market were our Micro Bar, Meta Bar and Meta Pod System, so count on seeing more of those products hit retailer shelves throughout Indonesia in the coming months.
One major event highlight was the vape competition that took place center stage. The competition centered around vaping tricks and it was a fun highlight for all attending – exhibitors and guests alike and MYLE had a front row seat, our booth location right next to the stage.
All in all we look forward to visiting again next year and moving our business forward in this most welcoming part of the world.
Thank you Jakarta for your beauty and embracing our products.
Team MYLE